Italian Marketing Brand | Website process
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Website process

HOW WE BUILD AWESOME WEBSITES

PROJECT APPROACH – METHODOLOGY

It MktBrand embraces an agile software development methodology that consists of rapid sprints and an iterative process. Each sprint follows four lifecycle phases that typically span a few weeks in duration. Variation in time is usually a factor of how busy our clients are and their ability to provide feedback.

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DISCOVERY

(duration 1-3 weeks)

Target audience (web visitor) segmentation, profiling, keyword discovery.
Content inventory, information architecture engineering, site planning.
Database analysis, process modeling, card sorting, usability.
Skeletal wire frame design and development page templates and reports.
Functional requirements brainstorming and specification development.
Use case scenario development and user acceptance test planning.
Project confirmation, client feedback, and review.

DESIGN

(duration 1-3 weeks)

Art direction.
Home page design, presentation, review, iterations, revisions.
Inside page design, presentation, review, iterations, revisions.
Prototype development and presentation.
Usability testing (mockups and designs).
Design confirmation, client feedback, review, and acceptance.

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DEVELOPMENT

(duration 3-6 weeks)

Content management system implementation (CMS).
HTML/CSS development.
Custom programming, systems integration.
Content development and migration.
Social media integration.
Search engine optimization (SEO).
HTML/CSS validation, compatibility testing.
Usability testing, client feedback, and quality assurance.

DEPLOYMENT

(duration 1-3 weeks)

Migration to hosted server.
Quality assurance, user acceptance testing.
On-site or Remote training, client feedback.
Delivery of project code, data, and documents.
Help desk and IT support.

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