Italian Marketing Brand | Online marketing
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Online marketing

KEEP IN TOUCH WITH SOCIAL MEDIA

ONLINE MARKETING

It MktBrand specialized in marketing work to increase your conversions, repeat traffic, and expand your online visibility.

• Increase your traffic with search engine optimization and pay-per-click advertising
• Refresh your image with credible online reputation management
• Get qualified leads and turn them into brand ambassadors

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SEARCH ENGINE OPTIMIZATION

Thousands of searches are conducted every second. With search engine optimization, you can become a primary destination.

Drive traffic to your website by achieving page 1 rankings in search engines for valuable keywords.
• An initial audit that includes a competitive review and keyword research is completed in order to build a project plan that has a clear plan for success.
• On-page optimization & internal linking is set up to maximize rankings
• Landing page creation and optimization is put in place for each keyword
• Monthly link building and content outreach takes place in order to augment ranking growth

Our 5 step SEO process ensures that your business gets the most out of our services

DISCOVERY

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process – Marketing Manager

Keyword Research

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit – Associate

IA Overview (optional)

Produce suggestions for improving site performance based on user experience and navigation – Associate

SEO Audit

Create baseline for current website SEO performance based on analytics and onsite & offsite factors – Tech Specialist

Competitive Analysis

Define SEO competitors based on Keyword Research and determine areas of opportunity and risk – Associate

STRATEGY

Create a comprehensive SEO strategy and project plan that clearly outlines deliverables and measurable business goals.

On-site Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines – Tech Specialist

Off-site Strategy

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project – Associate

Content Strategy

Create schedule of content to be created for the website, outreach campaigns, press releases, and social media. – Content Specialist

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance – Analysis Specialist.

ON-SITE OPTIMIZATION

Implement recommendations from the On-Site Strategy & Content Strategy through development or collaboration with the client

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document – Content Specialist

Technical Implementation

Implement edits to the website code based on the On-Site Strategy.
This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain’s robots.txt file, sitemap, Google Analytics account, and the domain’s connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.

CONTENT MARKETING

Implement project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.

Content Creation

Regularly create quality content based on the Content Strategy – Content Specialist

Public Relations (optional – extra cost)

Spread information about the client’s business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client’s website – Marketing Manager

Influencer Outreach

Contact potential partners with the goal of publishing content on their websites that include links to the client’s website – Associate

Social Media (optional – extra cost)

Encourage audiences to share and discuss content related to a client’s business. – Associate.

ANALYSIS & REPORTING

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month – Analysis Specialist

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved – Analysis Specialist.

PAY-PER-CLICK MARKETING

Pick your budget, keywords, demographics, and geography, and watch qualified traffic flow to your website. We help you optimize your campaign and make it profitable.

Increase relevant traffic to your website through paid search engine advertising.

• Take advantage of existing demand for your products & services.
• Pay only for relevant traffic: limit by geography, days of the week, time-of-day, keywords, etc.
• With well written ad copy, reduce your number of dead leads.

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Our PPC marketing process allows us to create a campaign that is specifically built with your business goals in mind

DISCOVERY

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process:

1 Analytics
2 Budget
3 Business Goals
4 Campaign Login Credentials
5 Audience
6 Geographic Location

PPC Audit

Create baseline for current website PPC performance based on analytics, landing pages, and current campaign statistics

Keyword Research

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the PPC Audit

Competitive Analysis

Define PPC competitors and Ad Copy based on Keyword Research and determine areas of opportunity and risk.

STRATEGY

Create a comprehensive PPC strategy and project plan that clearly outlines deliverables and measurable business goals

Paid Search Strategy

Define Paid Search, Display, and Remarketing campaigns along with Ad Copy, Landing Page Recommendations, Targeting Methodologies and Recommended Budget

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance.

LANDING PAGE CREATION & CAMPAIGN SETUP

Implement landing page recommendations from the Paid Search Strategy through development or collaboration with the client.

Landing Page Design (optional)

Create designs for optimal converting landing pages with strong calls to action for newly defined campaigns

Campaign Setup

Create or edit existing campaigns based on the Paid Search Strategy

Landing Page Implementation

Create/Edit Landing Pages for the new campaigns and ensure conversion tracking is implemented and page load time is minimized.

OPTIMIZE

Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy.

Short-Term Adjustments

Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)

Campaign Adjustments

Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)

ANALYSIS & REPORTING

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

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EMAIL MARKETING

Improve the targeting of your emails, increase your response rate from mass mailings, and reduce spam reports by utilizing our proven email marketing services.

Make the most of your list of subscribers through an optimized email marketing strategy.

• Our subject lines incite higher open rates.
• Our newsletter designs increase click-through rates.
• We couple strong landing pages with effective emails to increase overall conversion rates.

By treating email marketing as an engaging dialogue between yourself and your recipients, you can utilize email to accomplish your objectives and increase your online marketing ROI

AUDIENCE RESEARCH & DATA COLLECTION

It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.

Try to gather as much relevant about your audience as you can from your email signup form. Some examples of information you might want to ask for include title, company, and location. Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup.

ANALIZE GOALS & OBJECTIVES

Most recipients spend no more than a couple seconds when viewing an email.

Whether you are supplying an informational resource or marketing a product, a single focus must be decided upon in order to grab your recipients’ attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.

EMAIL DESIGN

We design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we are able to optimize your click through rates.

The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers’ expectations and complete your conversion with the use of a landing page that reflects elements of the email to make for a consistent user experience with the campaign as a whole.

OPTIMIZATION

Nobody likes to receive an email that isn’t addressing their specific wants or needs. We send relevant messages to recipients who look forward to them through use of segmentation, analytics, and past user activity.

All of our email campaigns take advantage of A/B testing options to measure and optimize your click through and open rates. This helps to make sure that your newsletters are created to email best practices, as well as brand-specific data that allows us to create an email that is perfectly tailored to your customers.

ANALYSIS & REPORTING

In order to make sure that the highest possible percentage of your subscribers open and click through your email campaign, we will find the optimal time and frequency to reach out to your customers and get actionable results.

In order to make sure your email marketing campaigns are getting the best possible ROI, extensive tracking and measurement of results is required. We make sure that statistics like open rate, click-through-rate, and hard and soft bounce rate are all tracked and measured. We also measure what percentage of your overall traffic is leading to actual sales, so that you can see how much email marketing is helping your business to grow.

SOCIAL MEDIA MARKETING

Online demographics are broadening and your audience is spending more and more time online. Social Media Marketing finds them where they are and speaks to them in their language.

Engage and expand your audience across the web with social media marketing.

• Target influencers in your niche.
• Increase word-of-mouth referrals.
• Stay on top of conversations about your industry and company.

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Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business’ goals

DISCOVERY

Learn about the client’s business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to create appropriate documentation to be used throughout other stages of the project.

Audience Research

Use ad tools to identify audience sizes based on keywords, interests, and influencers

Social Audit

Create baseline for current social performance based on analytics data

Competitive Analysis

Define social competitors, and the networks they’re active on, based on industry keyword search and client interviews

STRATEGY

Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content

Profile Strategy

Document actionable plan to develop or optimize profiles across networks

Engagement Strategy

Create rules for engaging with users in and out of the client’s social community. Develop plan to reach out to influencers to leverage their networks for content distribution

Measurement Planning

Produce measurable short and long-term goals in order to properly evaluate campaign performance

Content Strategy

Create a content calendar that features content that will be posted based on each social media network and profile

Advertising Strategy (optional)

Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else

CAMPAIGN EXECUTION

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals

Content Implementation

Keep in line with content strategy and social media marketing best practices, distribute content to appropriate networks

Advertising Implementation

Implement advertising campaigns while closely following defined advertising strategy. If necessary, adjust the strategy to stay in line with client budget

Community Management

Following the engagement strategy, interact with users and influencers across networks

ANALYSIS & REPORTING

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved